Masters in Digital Marketing

Set on an uphill ride in your career with our Masters in Digital Marketing course.

Course Duration: 6 Months

Course Type: Full time, Classroom-based

  1. Introduction to Digital Marketing
    Digital marketing comprises of all marketing efforts that include an electronic device, the internet or any other digital medium. This module is a beginner’s guide to marketing in general and the draws a clear difference between traditional and digital marketing.
  2. Search Engine Optimisation(SEO)
    SEO is an organic process to rank your website on the google search result. Say you are searching for a product online. A page of most relevant results appears before you, often referred to as unpaid results. This process by which a site competes with various other websites to appear on the top of the unpaid result page can be called SEO. In this module, you learn all the intricate details about SEO.
  3. Search Engine Marketing (SEM)
    Well, we learned about unpaid search marketing. Here comes the paid search marketing. This module covers a detailed knowledge of search engine marketing, along with topics like campaign creation and types, Google Adword and Conversion Tracking.
  4. Digital Display Advertising
    You have come across various forms of banner advertisements. Digital Display Advertising is a type of digital banner advertisement that conveys a commercial message visually. A Digital Display Advertising uses texts, photographs, logos, videos, animations or other forms of graphics to target users with particular traits.
  5. Social Media Marketing(SMM)
    Get to know how you can market your products and services on various social media platforms. This module basically quick picks a social media platform and teaches you how digital marketing works on that specific platform.
  6. Email Marketing
    Another digital marketing technique is Email marketing. Those days are gone when emails were only a medium of messaging and conversation. Now we have put emails to exchange campaigns, discount coupons, vouchers, etc., This helps in promoting your product, increasing conversions and nurturing your audience.
  7. Mobile Marketing
    A multi-channeled digital marketing strategy to reach targeted audiences on their mobile devices like smartphones or tablets through emails, SMSs, MMSs, apps, websites or social media platforms. This module teaches you how to create strategies of marketing using your mobile phones and reaching the needed target audiences.
  8. Google Analytics
    After you have an online presence, it is very important to know if your company is doing fine on the digital platform. Questions like which part of your website is working for you, what changes does your website need to do perform better, can be answered efficiently through this tool. This module teaches you how to analyze the pros and cons of your website.
  9. Strategy and Planning
    Our 9th module is a complete professional take on digital marketing. Learn how to strategize your moves on the digital space and enhance your conversions.
  10. WordPress website creation
    Our last module covers a brief graze through the process of web development with the help of this PHP coded tool. It gives you the detailed knowledge understanding of domains, web hosting, and the creation of a website using WordPress.

11. Content Writing 
In this module, we teach how to write effective content for your website and blogs. Content plays a vital role in a digital marketing platform, you will get in-depth knowledge of the content writing skillset and it will help you to increase your writing skills as well.