2018 has been a fruitful year, especially in the Digital space. Ask the trending digital marketers! They have rinsed and brought out the best of 2017’s marketing trends like augmented reality, influencer marketing or video content. As 2018 says goodbye, we try to predict how the dynamic digital marketing landscape may look like in 2019.
The vast digital space is like Charles Darwin’s theory – Survival of the Fittest! If you are not adapting well to the new trends, making appropriate marketing strategies for the year, you will surely fall behind. So, to help you in the process, here are the top digital marketing trends for 2019.
- VOICE SEARCH – A Boon???!!
First, there was the era of ‘QWERTY’ keypads and then came the revolutionary touch screens. When we look back, we realize we have come down a long way. And now, the big-shot companies are gambling on voice solutions to improve this new trend of VOICE SEARCHING. Klick has estimated that by the year 2020 30% of web browsing will be conducted through voice commands.
All digital marketers all over the world have been breaking their heads graphing out strategies and campaigns to cater to this major trend. Researchers revealed that 62% of marketers are unlikely to use a voice strategy this year, reasonably because they lack the know how to overcome its oncoming implications.
- Artificial Intelligence
Well, when we are discussing this trend, let’s just say we are clubbing many other technologies and trends together in a point. AI-powered solutions are those futuristic tools that help to amalgamate unique technologies like Natural Language Processing, Machine Learning, and Predictive Analysis. It’s true that the technology of Artificial Intelligence has been in the market for quite a while now, and has been evolving each year.
So, what’s new in the house for 2019? We are guessing AI will be changing ways of marketing immensely in the coming years. You can expect a more personalized digital media experience like those apt video recommendation on Netflix or best trends updates made especially for you on your favorite shopping site.
- Micro-Moment Marketing
The micro-moment is basically a type of consumer behavior, which occurs when the consumer turns to their device to act on a need to do something, buy something, learn something or want to know something. As a result, different types of micro-moments are created like “I want to do moment”, “I want to buy moment”, “I want to learn moment” or an “I want to know moment”.
But, why are these micro-moments so important? Google’s content marketing team describes how users experience these micro-moments 150 times a day on average. What’s a better way to understand your consumers than the micro-moment marketing? The consumers are provided with the right information, exactly when they need it. A successful brand of 2019 is expected to use this revolutionary idea of a micro-moment to meet their consumer needs.
- AR and VR
For years we have heard that virtual reality software are the next biggest thing on the digital planet. As we had just accepted that VR has a limited adoption rate among both consumers and businesses, 2019 raises our hopes high again. Though it was predicted that Augmented reality software(AR) was the more futuristic technology, both AR and VR shows great potential in 2019.
As consumers become more used to AR and VR experiences in their everyday lives( like Pokemon Go), they have been predicted to lead massive developments in advertising, manufacturing, marketing, and health care this year. By 2025 though, AR probably will cover a more logical place than VR.
- Beacon Technology
If you are the owner of a retail store or own a small business, this is something you can look up to improve the profitability of your business on a bigger scale. So here’s how it works! First, companies encourage customers to download and use their mobile app. Beacon Technology is similar to GPS. The app tracks the customer’s location and knows exactly when the user shops for specific kind of products in the store.
The brand can easily track down the users and send them promotions or discount coupons. This technology is also effective for e-commerce businesses that do not have a physical store. Most small businesses now have mobile apps. The beacon technology has been recognized by the younger lot, and will soon a common phenomenon worldwide.
- Interactive Video Content
Well, we can do a separate article on The Top Video Trends of 2019. Yes, probably we will! For now, our prediction on video content is that this trend is to break records. 2018 has been a VIDEO YEAR. We have had a creative bomb lit in the digital world recently with live and interactive videos. We know how every exciting situation feels incomplete until you share a live feed of the event with your circle.
2019 will only be crazier and more creative with trends like spontaneous stories, accessible video contents, live Q&As and AMAs, podcast tapings, 1:1 video, virtual presentations and paid video courses. So, to all the business owners who have created or want a more creative digital presence: Use this trend to come up with attractive marketing concepts in 2019.
Lets first give you a summary of what is coming at you under this section! The Chatbot market has been rapidly expanding over the last couple of years – to a point in which 40% of big businesses are expected to use the technology of Chatbots by the end of 2019. This is huge, isn’t it?
Chatbots are everywhere and have come a long way since SmarterChild or ALICE. So, with such progress, it was pretty easy to predict that consumers are to interact with chatbots more than with their families. This is funny because a similar prediction was made on the discovery of television, smartphones and even the internet! With more investment made on chatbots, we can expect 2019 to bring revolutionary breakthroughs in NLPs, Sentiment analysis, customer service and machine learning using chatbots.
It is rather amazing how digital marketing has taken the reigns of advertising on the media globally. The introduction of the General Data Protection Regulation(GDPR) had the AdTech industry in turmoil in 2018. But despite the GDPR scare, brands are willing to bet on programmatic advertising technology in 2019. Wondering why? Here’s why!
Publishers and advertisers who have now got a foothold of the law will be formulating activities in accordance with the regulations. One of the top programming AdTech trends of 2019 would be its immense future in AI and machine learning. New technologies are being developed to combat ad fraud and promote transparency. Hence, 2019 will be a promising year for this form of advertising in the digital market.
How to make these work for you?
We have shared a few digital marketing trends to expect this year. But, we absolutely do not expect a business to adopt all of them at a single go. It is important to observe competitors and their progress on the digital platform.
It is okay if you still are new and you don’t understand the DIGITAL jargon. Aakar Academy- Shaping Careers, a digital marketing academy in Kolkata, with its short term and long term courses and workshops will help you become familiar with the trends. Aakar Academy is one of the best digital marketing institutes in Kolkata that provides extensive digital marketing training, SEO training while keeping you updated with the latest trends of the field.
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